21.03.2022 / Deals & Cases
Deal: 1plusX is sold to TripleLift
1plusX, a Swiss-based start-up and global marketing technology company, has announced its acquisition by TripleLift, a US-based advertising technology company.
1plusX was founded in 2014. Their mission is to help companies extract useful insights and unlock the full value of their marketing data through artificial intelligence.
We advised the shareholders of 1plusX in this transaction on all tax aspects.
Our team was led by Barbara Brauchli Rohrer (Partner, Tax) and included Patric Eggler (Counsel, Tax) and Jonas Bühlmann (Senior Associate, Tax).