12.04.2024 / Deals & Cases

Deal: Wenger Vieli advised the Swiss shareholders in Norstat on Triton's sale of Norstat to Nalka Invest

Wenger Vieli acted as Swiss counsel to the Swiss shareholders in Norstat on Triton's sale of Norstat to Nalka Invest. Norstat is a premier data collector for market research in Europe, was acquired by Triton in 2019 and now sold to Nalka Invest. The new partnership is set to enhance Norstat's capabilities and extend its reach further into the European market, leveraging both companies' strengths to foster growth and innovation.

Established in 1997 in Norway, Norstat has grown to be a leader in the collection of market research and insight data in Europe. The company serves more than 2,000 market research firms, private and public end-clients, media & advertising agencies, publishers, and consultancies across different industries. Employing a variety of scientifically proven research methods, Norstat gathers reliable data across a wide array of topics and demographics. This data supports clients in making informed decisions, bolstering their success across numerous industries.

Triton is a private equity investment firm that primarily focuses on investing in medium-sized businesses located in Europe. Established in 1997, Triton seeks to contribute to the building of better businesses for the longer term through partnership. The firm targets companies in the industrial, business services, consumer, and health sectors.

The team was led by Beat Speck (Partner, Corporate/M&A) and included Barbara Brauchli Rohrer (Partner, Tax), Dominik Rietiker (Associate, Corporate/M&A), Fabienne Nufer (Associate, Corporate/M&A) and Niccolò Della Corte (Junior Lawyer).