15.01.2025 / Deals & Cases

Deal: Wenger Vieli advises tiun on its pre-seed financing round

Wenger Vieli advised tiun, a Swiss B2B2C fintech startup based in Zurich, on all legal aspects of its pre-seed financing round. The funds aim to revolutionise the way younger audiences pay for media, enabling the company to simplify access to online media through user-friendly payment options that minimise the sharing of personal data.

Founded in early 2023, tiun was born out of dissatisfaction with traditional paywalls. Focusing on partnerships with media providers and integrations with digital wallets, the company offers solutions that expand audience reach and simplify payments for younger users. Its system eliminates complex registrations and tracks usage to prevent overspending. Since its launch, tiun has onboarded over 50 media titles across Central Europe, with potential applications extending beyond news to streaming and gaming.

The team was led by Michael Baier (Partner, Corporate/M&A) and included Dominique Mattmann (Senior Associate, Corporate/M&A) and Niccolò Della Corte (Junior Lawyer).